Free size in South Korean fashion is a label that fits the industry better than the consumer Choi A-ra, 24, entered university with a goal: to fit into "free-size" clothing. "In places like Hongdae or Gangnam Station's underground shopping centers, most of the pretty clothes I wanted to buy only came in 'free-size,'" she said. "Back in high school, I was overweight — 170 centimeters and 65 kilograms — so my goal was to lose 10 kilograms to fit into them." She reached her target weight. But even

In South Korea, speed is key. What needs to be done quickly? Virtually everything. As encapsulated in the running joke that “ppalli ppalli” -- where "ppalli" translates to "quickly" or "hurry up" in Korean -- is one of the first Korean phrases that visitors pick up here, Koreans tend to display minimal tolerance for delays. “Being quick is considered to be efficient, at least in my workplace,” Song Min-jae shared, a Seoul resident in his

Why do Korean mothers-in-law act superior? The psychology behind Korea's tricky 'si-world' dynamics Shim Yeon-sun, 40, was surprised by her mother's behavior during her brother’s formal engagement dinner, where her family met the bride-to-be's family for the first time to discuss wedding plans. "My mother, who presented herself modestly at my 'sanggyeonnye' by saying 'My daughter still has a lot to learn,' seemed like a completely different person that day," she said. Sangyeonnye is a pre-weddin

What Korea's job scene today reveals about Koreans "What do you do for a living?" Lim Eun-hye came to understand the power of this one simple line after losing the title of college student. Wanting to explore her true desires before settling into a mundane work life, she dabbled in various pursuits, including freelancing, traveling and social clubs. But she now bitterly admits that she was naive and out of touch with reality. "People didn't care who I was and what kind of values I was leading my

Beneath Koreans' laughter, intricate interplay of sensitivity to hierarchical structures, power relations in different group settings Yoon Jin-hee, 37, describes herself as a bubbly and funny personality, always cracking jokes first when around friends. But at work, she seldom reveals her witty side. "At work, only bosses make jokes. I've never seen a subordinate make a joke to their boss," said Yoon, who works for a government agency. “Male superiors mostly make ‘ajae’ jokes, which are hardly e

Korea in transitional state towards restoring balance in relationships across nearly every facet of society In many social relationships, whether personal or at work, power dynamics can create problematic imbalances. There are many words to describe them -- unjust, abusive, coercive, exploitative — but in Korean, there's a term that encapsulates them all: "gapjil." Originating from contractual terminology, the term came to be used for abuses of power in the workplace. Its use has expanded to oth

Why remarks about another's body size might not necessarily raise red flags in Korea "Your face looks good." When Justin Ku first heard this remark from one of his relatives here, he took it as a compliment. He later discovered that the phrase is more often used by Koreans to point out when you've gained weight. "I was shocked by how casually they said it," said Ku, 34, who had emigrated to the US when he was young and moved back to Korea as an adult. Ku is not alone in his surprise at the preva

Korean culture, fostering easy comparisons, establishes elevated standards, breeds envy Koreans, particularly of younger generations, are often compared to an imaginary rival by the name of “Eomchina.” This rival, whose name literally translates as “mom’s friend’s son,” represents an idealized peer against whom one is constantly measured in various aspects of life, from academic achievements and career success to marital status and monthly income. “Eomchina” as a benchmark for success stems from